The real estate industry is a booming industry with good opportunities to venture into. There are, however, some changes that almost every industry around the world is witnessing since the advent of the digital era.
Websites are replacing traditional brick-and-mortar real estate companies’ offices; virtual tours of properties are replacing in-person visits, as well as online work is replacing traditional paperwork. Simply put, almost everything is going online.
Well, here is just one aspect of the scenario. The whole story is – that merely going online doesn’t be sufficient today. The need to “revolutionize” the already started digital revolution is on the get higher. Therefore, the percentage of companies accepting the real estate portal solutions is going through the roof.
Yes, you heard it correctly. Real estate portal development – that is the future of the real estate industry. What makes this real estate portal be obvious from a simple real estate website? Well, this is what you are going to learn in this article. You will learn about the challenges that a real estate portal can help overcome and the features it must offer.
Let’s start with a short overview of a real estate portal first.
A real estate portal is an online medium where anybody can list properties for sale through their site’s backend. Users can buy rent, or lease real estate properties through an online real estate portal. Real estate web portal development gives an easy online method to attach sellers and buyers for streamlined operations.
Advantages of Real Estate Portal Development for Your Real Estate Business
#1: Rich Customers’ Database
Building a real estate portal helps you get access to a wide database of customers. Customers can simply register their profiles, details, preferences, and more on your portal. There is no requiring meeting every view or customer in person or calling or emailing them for their details. Consumers can do it all by themselves, making their experience better as well as reducing your employees’ data entry and management work. Furthermore, as people find it easy to register and enter their details through your portal, it helps get more customers in less time. The more views and customers, the higher the sales are.
#2: Easy Verification and Full Transparency
With a real estate portal, the verification process becomes easier & quicker. You can merely ask for different proprietors and realtors to upload relevant documents such as property papers, personal identity verification documents, etc., through the portal. You can additionally sign deals with new broken agents and onboard them using online contract agreements. This helps eliminate the hassle of manual onboarding as well as verification of profiles and also helps boost your company’s authenticity and credibility.
#3: Hassle-Free Property Management
With all the choices to manage property details, edit them, & remove or add properties, the real estate portal makes your work easier and smoother. You can always create, change, and update your existing property listings on the go as and when required. There is no need to keep separate spreadsheets or paper files to track properties and edit details.
#4: Helps Brand Building
Small local real estate agents and business owners frequently look for ways to establish themselves as brands in their locations. When you launch a real estate portal, people will start knowing you eventually when you sell, lease, and rent out properties. They will connect with you and spread an excellent word if they find your services up to the mark. This will assist you to build your brand rapport and get bigger your outreach beyond your region, over time.
#5: Helps Attract and Manage Leads
There were times when realtors would invest enormous sums of money in yellow pages, offline advertisements & pamphlets to bring prospects to their physical offices. Times have changed now, and a real estate portal does that for you at a lower cost. People simply look for information regarding properties in an area online.
A real estate portal shown to be of great helps in acquiring leads easily & cracking deals. This is because you can see everything right from customers’ details, and locations, to their budget expectations centrally. Therefore, you can suggest properties and retarget them if they do not close the deals immediately.
This helps you attract more leads as well as increase your chances of sales and revenue.
#6: Boost Search Engine Visibility
A real estate portal additionally helps you boost your brand awareness and visibility. By promoting your portal across different channels, you can drive traffic to it. If your new visitors like your portal, they may also visit your website & know more about you.
It directly helps your brand visibility and outreach as people know your website, work, and achievement stories on your website.
#7: Enhanced Customer Experience
When you suggest what consumers want, it helps you improve the customer experience. You can provide various filters like price, location, types of property, lease/rent/buy, etc. This helps your customers narrow down their choices in place of wading through vast property listings. Further, they can additionally add properties they like to their wish list, save their profiles, and request a near tour. These all features help take your consumer experience to the next level.
Hire Tsence: A Reliable Real Estate Portal Development Partner
Now you know how a real estate portal has transformed the real estate industry. It is time you create a portal if you are in the real estate business. If you are looking for a quick way to launch your portal and start hitting high sales figures, Tsence can be your best real estate portal development partner.
Tsence provides a ready-to-integrate portal solution for real estate that you can also customize according to your requirements. Additionally, we also offer custom development services on demand based on your business plan & goals.