Most businesses rely on a website to attract potential customers, provide vital information, and drive sales. However, the “build and they will come” approach rarely ever work in the digital world. Instead, businesses must rely on different marketing strategies to draw in traffic & build sales. Search engine optimization (SEO) and Search Engine Marketing (SEM) are the most common digital marketing strategies to boost organic traffic to your website.
While Search Engine Marketing typically uses paid advertising to reach new customers, Search engine optimization is the more effective way to generate more business. An SEO strategy can naturally boost your web traffic without associated fees. This can be useful for new companies who may not yet have a big budget to put towards marketing.
How To Increase Organic Traffic In Five Steps
The website traffic that is considered ‘organic’ is ambitious without the use of SEM. While paid advertisements help websites reach the top of search engine results pages (SERPs), they are usually only there until the advertisement campaign expires. SEO, on the other hand, allows websites to gradually as well as organically dominate the SERPs without the worry of a drastic drop in ranks.
Here are five steps in generating organic traffic using a few proven SEO methods:#1: Conduct Keyword Research
Keyword research is one of the trickiest processes in terms of organic SEO. It is not sufficient to simply use basic keywords that all other company in your industry has already won in the SERPs. You need to perform extensive research to make sure that you have unique long-tail keywords that will help bring you to the top. Targeted long-tail keywords can help increase your content in the SERPs, finally helping you ranks organically for the shorter, more common keywords over time. As well, web users who conduct searches with longer, as well as more specific keywords, are more likely to convert business if they find the information they are looking for through their search.
#2: Consistently Create Quality Content
Content is a vital aspect of your website. Even if you have the most creative, responsive, unique website design the market has to offer, it does not assure new visitors. Creating product and service pages that contain instances of your keywords can help search engines better comprehend your brand to attract the appropriate audience. Additionally, writing and publishing keyword-rich blog posts once a week can assist your business capture control over long-tail keywords, which can lead to extra sales.
Numerous businesses frequently make the mistake of creating content that is not optimized with proper keywords. You want to ensure that your website content, as well as blogs and product or service pages, is well-saturated with the keyword. However, you want to avoid keyword stuffing as this is risky to SEO. Also, avoid posting poorly-written or spams blog posts that focus exclusively on selling a product or service. These types of posts often do more damage than good & in some cases, can derank your pages in the SERPs.
#3: Use Effective Meta title & Description
When publishing your site’s content, you want to include your keywords in the Meta Title, URL, as well as Meta description of your pages. These are important aspects of your site content as they inform both web users & search engines what your page is about. Your Meta tags are basically the ‘first impression’ of your site as it is the first part of information users sees in the SERPs. So, you want to optimize your Meta tags to make sure they are SEO-friendly but do not mislead or misinform individuals.
#4: Generate Backlinks
Like how you link to your own pages within your content, it is equally as significant to receive links to your content from other websites. Search engines prefer to recommend sites that they find responsible; if they recognize that your page is being linked to by high authority websites, then they will be inclined to increase your rankings in the SERPs. Numerous businesses find success by encouraging clients, suppliers, partners & other industry leaders to link to your site.
Speak To a Digital Marketing Company for More Information
The success of your business depends on the total traffic your website receives. Though working to generate organic traffic may seem easy, it is particularly difficult when running a business. Fortunately, Tsence is here to create a Digital Marketing Strategy tailored to your business’ requirements and industry needs. We can serve as your marketing team, or work with your present one, to develop an SEO campaign that will boost the number of visitors to your site over time – therefore increasing your conversions. For more information about How to Generate Organic Traffic on Your Website, or to request a digital marketing consultation, contact TSENCE today!