Increasing sales is very important for businesses. However getting sales can be pretty challenging when you are continually running out of prospects to nurture and convert.
Today, lead generation has become a bottleneck for lots of businesses. According to research, generating leads is the marketing priority for marketers.
Numerous businesses focus on increasing traffic to their website. You may be getting a lot of visitors, but are you getting leads from them?
Without the correct strategies and tools, you can’t convert visitors into leads. To do that, you will need to learn how to generate leads online.
Ideas for Generating and Capturing Leads
The key essence of getting more leads is finding a way to capture them successfully. You should be able to continue a conversation with them after they leave your website. You will need a number of lead capture mechanisms that could attract leads and induce them to exchange their information for something else of value.
Here are a few ways on how to generate leads from website visitors:#1: Build a Chatbot
One of the most ordinary lead generation website best practices is to build a chatbot for the website. The chatbot serve several purposes, such as:- Answering questions,
- Dealing with consumer service concerns, and
- Communicating with people by asking an ice-breaker question.
Having chatbots helps start a conversation with your website visitor automatically, which it can then forward to an envoy when necessary. Such as, you are offering a marketing tool that could help boost social media followers. Your chatbot could start with a trigger that says, “Do you require help getting another 1,000 Instagram followers? Talk to us today!”
The chatbot could then provide a flow that collects information such as the person’s name email address, Instagram handle & marketing goals. A sales representative can then use this information to get the best package for the client.
#2: Create a Lead Magnet
Many winning websites capture multiple leads, as well as clients do so by offering a lead magnet. A lead magnet is a piece of content that give educational value to people.
The most common types of lead magnets include the following:- Guide – Create an eBook that will teach or instruct readers around a field topic in your place. If you’re in roofing, make an eBook that teaches people the value of using quality materials when building roads and tips to getting roofing correct. Provide a visually attractive book. Keep in mind to add product information at the end.
- Industry Report – This may have the same format as an eBook, however serves a different purpose. Rather than giving tips and best practices, it will offer studies and insights on the industry, as well as statistics and analysis that lead to some recommendations. Suppose, for instance, you are a management consulting firm. You can create an industry report that shares statistics on employee engagement as well as determine areas for improvement.
- Free Consultation – You may also try offering a free consultation with a possible client to help give contextual guidance. When a prospect books a sample session with you, they are closer to making a buying decision rather than someone who is browsing your website and reading your blogs posts. It allows you to push an interested view into becoming a new client.
- Pre-Recorded Webinar – Video content is one of the most dynamic ways to bedazzle leads. If you are a subject matter specialist, make a 30 to 60 minute webinar as well as offer it as a freebie on your website in exchange for contact information.
- Assessment or Quiz – Give a free appraisal in the form of a quiz in exchange for people’s information. Several examples of assessments are financial health analysis, credit scores, personality quizzes, and so forth.
#3: Run an Online event
Another of the more successful website lead generation strategies is to run webinars and events for free or at a reasonable rate. 93 percent of organizes plan to continue investing in virtual events moving forward.
Raise a meeting or event and use the RSVP as an email list for future offers, promos, events as well as product introductions.Invite other subjects-matter professionals to your event and allow them to share their information with your audience. You can also choose to record the webinar and use it later as a lead magnet for your website.
#4: Create an Automated Sequence
When you capture leads, you also want to be certain to keep them engaged therefore you don’t lose them. One way to nurture leads is to put them in an automated series that offers more freebies and value-add content for example blogs, podcast interviews, or other lead magnets that could assist build faith and established strong relationships so you can convert sign-ups & close a feal.
#5: Offer a Discount or Promo
If you have a physical or digital product to offer, one more huge way to capture leads is to offer a discount code for the first purchase. Get people to sign up to an email list as well as set up a trigger that sends them a voucher code when they sign up. This strategy can additionally hit two birds with one stone as it also gets you a fast sale on many occasions.
Finally, Work With Professionals
Optimizing your website to generate leads is not as simple as adding a CTA (call-to-action) button on your homepage. Frequently, businesses need marketing professionals and designers to create a strategic approach.
A good marketing professional will evaluate your marketing systems objectively to boost what’s working and eliminate what’s not. So, make sure to hire the right experts in your company to ensure achievement.
If you need further guidance in learning how to generate more high-quality leads for your business, get in touch with TSENCE. We can help.