- 79 percent of online shoppers state that they won’t return to make a purchase again if website performance is a problem the first time around.
- Pages that take 5 seconds to load have an average jump rate of 38 percent, compared to a 9 percent jump rate for pages that load less than 2 seconds.
- Conversion rates can drop by up to 7 percent for just a 100 millisecond delay in page loading times.
What Is Website Speed?
Website speed refers to the number of times your website landing page takes to load when a visitor arrives at your site. According to research by Mach Metrics, the loading time various industries in the UK were reported to be just 9.7 seconds respectively. A recommendation from Google, however, to reduce that time to under 3 seconds. Since many companies have completely missing the mark, this offers an outstanding opportunity to gain an advantage over industry competitors.How to Test Website Speed
Before you apply the techniques that will help you increase your website speed, you need to recognize the current situation. There are a variety of online tools you can use to accomplish this quickly. Some outstanding platforms you can try for free are: All you have to do is enter your website URL in the panel. In just a few seconds, you will receive a detailed analysis of your site’s performance along with many suggestions for improvement. Once you have all the pertinent data at hand, you can start to work towards increasing your site speed in a structured manner. 5 effective Ways that will assist you reach your goal are provided in more detail below.#1: Optimize Images
Image size is one of the major causes for a web page to load slowly as they are accountable for extra load on the server. But, for a successful e-commerce site, high-class product images are required for the consumer to make the all significant purchase. With a plug in for example WP SMush.it for WordPress sites, images can be compressed without losing quality.#2: Minify HTML, CSS and JavaScript
HTML, CSS and JavaScript files account for the white spaces on your website however can account for excess code, all taking up space as well as slowing down the page. By combining all JavaScript files such as, this will streamline the page and minifying a file will remove needless whitespace & bulky code, all helping the page to load faster. With fewer HTML requests, the page will load faster. Two plugins that can do all of this for you is WP minify as well as WP Rocket.#3: Remove Unnecessary Plugins
While plug ins have their own uses, avoid excess and unnecessary plugins as they only offer to slower page load speed and can occasionally cause technical problems. To reduce overload on your website make sure your regularly tests and review your plug ins and remove the ant you are no longer using.#4: Fix any broken links
Broken link are a certain fire way to drive users away from your site. They affect your user experience and SEO ranking thus, checking for any broken links should be done on a regularly. As you may expect there are numerous tools that can check and repair your links for you. You can try broken link checker.#5: Enable Browser Caching
Enabling cache means that repeat visitors to your website will experience a much faster upload time improving their user experience. W3 Total Cache is the plugin you require for this. It is a quick and effectual way to boost your page loading speed and optimize its performance and you should notice an immediate development.Final Words
A website with slower loading speed can force visitors to leave the website and return to search results and eventually visit your competitor’s website.
You need to make sure that you have good website hosting and good website speed therefore that the probable customers do not lose interest as well as continue browsing your website. You will additionally be able to improve your search engine ranking with good page speed. I Hope you all have understood why website speed is important.
TSENCE is an included Web Design & Web Development Company which delivers high-class web-based business solutions. Our team of qualified web designers and developers work towards assisting our customers in generating more leads and increasing their sales, by positioning their business at the forefront, even in the most competitive market.