Have you ever listened to the phrase, “if you build it, they will come”? This is not always the case. To build your online marketing machine, you should consider the ways to drive traffic to your website. Unfortunately, it’s not just building the website and waiting for visitors to come, so it’s time to craft a strategy that answers the question:
“How will people find us online?”Find Out New Sales & Profits Online
If you did not learn more about online marketing than the following, you would be well prepared to start the journey of implementing your own strategy or at least discuss doing therefore with a Digital Marketing Agency.
Here’s the thing: An online sales and profit formula you must learn, understand, and use in your business. Get Found Online (Traffic) + Convert Visitors to Leads + Converts Leads to Sales = ONLINE PROFITS. Now let’s start to break down the first part of the formula. The primary step in any successful online marketing advertising is getting traffic to your website. Let’s describe traffic in a few ways:- New visitors
- People
- Eyeballs
- Potential buyers
- Spammers, advertisers, competitors, and even robots (yes, they all will be visible)
The first four above indicate “real people” who have gone to a search engine due to their need to solve a problem, typed in a search query in quest of an answer or solution, found your business in the search engines (or on social media), as well as have clicked on a link to come to your website.
How to Get Found By Customers Online (The Strategy)
There are some strategies to getting established or to drive new guests to your site when someone has gone online to search. The best methods to drive traffic to your website are:
- Organic Search Engine Traffic (SEO, Google Maps, Local SEO, etc.)
- Paid Search Engine Traffic (Pay-Per-Click also called PPC)
- Organic Social Media Marketing (Twitter, Pinterest, Facebook, etc.)
- Organic and Paid Social Media Traffic (Facebook Advertising, and so on)
How to Drive Traffic to Your Website (By “Ranking” Your Website on Google)
- Research keywords that are applicable to your target audiences
- Choose keywords that face lower competition to improved rank on them.
- Build high-quality, relevant content that provides valves to visitors
- Write headlines and titles in a way that attracts possible visitors to click on your page.
- Use internal links to direct visitors to other parts of your site that may be interest to them.
- Develop external backlinks from reputable sources to show search engines your website is a trustworthy source.
Factors That Could Affect Your Google Ranking
- Backlinks from high-quality websites
- Page loading speeds
- Poor site architecture
- Mobile-friendliness
- Blacklisting of your site by most important search engines for poor SEO practices
- Mail or web server problem
- Domain age and authority
- DNS problems
Get Your Customers Earlier In the Funnel through Blogging & Content Marketing
In one direction to create your website easier to accessible to your target audience is by focusing on ranking for long-tail keywords in your blogging as well as content marketing. Long-tail keywords collectively attract 50 percent of internet traffic whereas short-tail keywords attract the other half. Long-tail keywords are longer than those with short-tail ones and usually contain three words or more, making them useful for targeting much more exact demographics than long-tail keywords. They additionally face far lower competition than short-tail keywords, which are generally dominated by major, well-established websites.
You can use long-tail awareness stage keywords that someone can search for when they are considering the types of services or products offered by your company. This can assist you to attract visitors who are in the early stages of the buyer’s journey, allowing you to keep your company high everywhere. You can use long-tail keywords throughout any part of content you send out to better attract the kind of visitor you want. You can comprise them the text itself to the HTML tags that your prospects will view before clicking on the link.
How to Boost Web Visitors Fast Through Paid Advertising
Pay-Per-Click Advertising is an internet marketing strategy that use paid advertisements on main search engines. You only pay when a visitor actually clicks on ads, which allows you to purify your campaign based on the benchmarks you set. As PPC campaigns additionally include an abundance of metrics, you can also measure the efficiency of your campaign to determine the optimal use of your marketing budget.
The PPC campaign is perfect for businesses that need to get exposure fast, for example when they first launch or if they have a new product they want to promote. PPC can start driving traffic to a website almost instantly and can be optimized later on once you start getting data about the performance of your efforts. In this respect, it is better to SEO, which takes too longer to take effect also it is difficult to tract with the same granularity; alternatively, ranking your site in naturally with SEO is not the same type of constant expense. Nevertheless, PPC and SEO balance one another and are both important components of a successful internet marketing strategy.
Pay per Click (PPC) Advertising on Google
Pay-Per-Click advertising allows you can create an extremely customized advertising campaign that you can optimize to individually target buyer personas. You can as well design ads that display only when someone searches a particular set of keywords or at certain times of the day in specific locations.
To do this, basically put in a bid for the keywords you wish your advertisements to display for, and yours may be selected depending on both your bid and the significance of your content PPC ads are most visible, frequently appearing at the top or bottom of a Search Engine Results Page (SERP).
Google AdWords is one of the leading pay-per-click a service available nowadays thanks to the huge reach and the nearly endless range of metrics it offers. AdWords allows you to display your advertisements on Google as well as YouTube, both of which dwarf their search-engine competitors. AdWords also allows you to include various plugins in your ads, meaning you can display videos, links, as well as images of specific products you wish to promote. You can additionally set strict daily spending limits thanks on AdWords, buying only as much advertising & traffic as your business requirements.
Social Media Marketing & Facebook Advertising
Social Media Marketing is a paid advertising that utilizes social media platforms to directly reach prospects. Platforms for example Facebook and Twitter collect massive amounts of information about their users, as well as their social networks, locations, peak activity times, consumption habits, and sometimes even their offsite browsing habits. This allows you to tailor ads to particular buyer personas with an incredible degree of granularity. Due to this, social media marketing appears set to become an important part of current & future marketing campaigns.
Facebook is one of the best advertising opportunities on social media, thanks to its huge user base and its attempts to make marketing easy fir businesses. Facebook allows businesses to create Pages, providing automatic updates to an unlimited number of followers. Facebook additionally offers paid ads and the opportunity to target users based on everything from their location, birthday, and even e-mail address. Like Google AdWords, they also allow you to place a limit on your daily advertisement spending.
TSENCE is a full-service Digital Marketing Company in Noida, India. We build traffic for our clients through Organic Marketing, PPC Marketing, Social Media Management, Social Media Marketing, Website Design, Website Development & many more. Our team is committed to finding a marketing strategy that will fit your budget as well as generate the best results to encourage sales for your business.
Let’s begin driving traffic to your website today!