In the year 2020 brought major changes to the digital economy: ecommerce adoption accelerated, people changed the way they shop, and sellers had to pivot their business. While the dust slowly settles in 2021, digital transformation will continue to be top of mind for numerous sellers, with global ecommerce sales projected to hit $5 trillion by 2021, businesses need to adapt to keep their impetus & maintain their competitive edge.
We have created the list of the Latest Trends in Ecommerce Websites in 2021….
#1: Personalization is the Key
Personalization is an essential part of the eCommerce industry, and the companies offering personalization will always remain ahead of the others. More than 50 percent of the users say that a personalized online experience is important.
- Personalization has a major impact on improving the customer relationships
- Customers value the personalized experience
- Personalization strengthens the bond with customers
Therefore, these are the top trends that are going to dominate the e-commerce industry in 2021. Keep an eye on these trends & make the most out of this year.
#2: e-commerce Trends Go Green
#2: E-commerce Trends are turning to GreenOn the basis of many global movements for the protection of the environment in the last year, doing business sustainably and actively promoting decently produced items has become a must. Meaning- if you haven’t started yet, think about what your company is doing to protect the environment and use it as a selling point.
If you are not sure, check these statistics – 81 percent of people think that companies should help the environment, and no less than 68 percent of online shoppers admit that they are more likely to buying sustainable products. Therefore, if you want to board the “green” train – think what kind of an effort your company can make to make the Mother Earth Happy.
#3: The Role of Social Media In ecommerce
It is no new that social media changed our daily lives. And that also comprises the way we purchase things. The role of social media in e-commerce is something that companies & brands need to look into more closely to improve their position on social media channels. If you want to get noticed, there’s no better channel than social media to target you consumers, because this is where they spend most of their time.
With the help of Instagram Checkout and Facebook Buy button, it is clear to say that social media have a big role in the ecommerce world. Moreover it will only increase. This is the reason why it is important for brands to adopt a shopping focused approach to their social strategy.
In addition, these two platforms, but others as well, have constant updates because their goal is to meet the requirements of online buyers.
#4: Rise of Voice Commerce
The online shopping continues to develop in interesting ways. With voice ecommerce sales predicate to reach $40 billion by 2022, we will see businesses using this technology to make it easier for customers to search for and purchase products. Purchasing will also expand to the visual domain, with visual tools like image recognition, virtual reality, and interactive media replacing static images & creating a more engaging buying experience.
#5: Chatbots Are Here To Stay
As machine learning technology becomes more complicated, brands will begin to leverage AI & automation to improve the customer experience. Chatbots are an example of this in action – software that can communicate with shoppers via a live chat interface. Chatbots provide instant 24/7 customer service and can act as a resource to lead shoppers to the right pages and keep them coming back to your business.
#6: Mobile Shopping Is Growing
Mobile shopping is likely to be a growing trend. The Researches show that since 2016, sales made via mobile devices increased by 10 percent. So, if you think smart, now would be the right time to optimize and get better your site for mobile shoppers.
If you get better the eCommerce experience for mobile customers you will open a whole new door with lots of new opportunities. In particular because trust in online shopping is growing as well as consumers feel more comfortable shopping on mobile devices than before.
Statistics from statist shows, that by the end of 2021, 73 percent of e-commerce sales will take place on a mobile device. Therefore you can see that mobile ecommerce is very important to retailers who decide to provide online stores.
#7: AI and AR will transform the e-commerce
AI and AR technologies are there in the ecommerce industry for a few years, and these technologies are going to stay and improve with time.
The AI and AR assists with the followings:
- It gives a personalized experience
- Make it possible for the customers to try on the products virtually
- Help in growing the conversion rate of the website
Final Thoughts
Will all technology advancements these days it would be a smart thing to keep up with these ecommerce trends for 2021. And we hope you will adopt some of them to improve your customers’ shopping experience and that they will help your business grow.
For thriving website development, one has to make smart decisions. To help you with these ecommerce trends, you must hire a skilled TSENCE.
Hire TSENCE which is a well-known ecommerce Web Development Company in Noida. Our experts will assist you make the most out of these trends, and the future of ecommerce 2021 will be in safe hands.
You can contact our team of TSENCE experts, in order to incorporate these e-commerce trends and technologies in your e-commerce websites and apps